Creating Life-Changing Content, Building A Community Business, and Working At A Fast-Growing Community Business
with Dulma Altan, Neil Yeoh, and Nikki D’Ambrosio
Episode Notes (by minute):
Dulma Altan on 100-day challenges, content creation, and overcoming fears:
Dulma shared her first experience of doing a 100-day challenge during COVID-19, despite feeling scared and uncomfortable with putting herself out there.
Dulma’s determination to maintain the streak led to an internal shift, making him feel more shameless and willing to share his experience with others.
Dulma’s 100-day TikTok challenge led to viral content, brand deals, and organic growth.
On TikTok creativity, challenges, and community building:
Dulma shared her experience with discipline and motivation, revealing a selective approach to applying discipline
Dulma talked about the idea of “platform arbitrage” by posting a fresh and unique format on a social media platform
Neil Yeoh on scaling a community business:
Four years into their business, Neil finally felt momentum building in their community.
Neil shared their journey of pivoting their business, identifying what wasn't working, and finding a new direction.
Neil and their team learned from their failures and used customer feedback to create a new product that resonated with their audience.
What Neil learned from Seth Godin
How Neil has been digitizing more and more of their course curriculum
On scaling a business and community, navigating challenges and risks, and maintaining transparency and self-trust.
Neil has a philosophy of transparency and self-awareness when navigating challenges in their business and community.
Neil finds comfort in knowing that even successful companies like Uber feel like a "house of cards" and that it's normal to feel uncertain about the future.
Neil shared how the organization's community members volunteered to create an emissions model, leading to increased signups.
How Nikki D’Ambrosio got involved with Reading Rhythms:
How Nikki first learned about Reading Rhythms from a Emily Chertow’s IG story post led to her becoming a host and eventually working with the community
Nikki shared her natural evolution of her role from hosting book clubs to managing a team of hosts and writing a newsletter.
On creating a safe and enjoyable reading experience for a community through structure, hosts, and venue selection.
Nikki shared the evolution of reading parties from loose structure to more organized events with live musicians and theme words, and how they have experimented with different pricing models
How venue selection and overall experience is continuously improved based on feedback from the community
(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)
Published Date: 5/23/24