John Henry
Doubling-Down On Content While Launching A Startup
Episode Notes (by minute):
-2:30 - Why John believes content is important and helpful
-4:00 - How John is starting to take a different approach to content
-7:00 - How John is thinking about evolving and improving his content after reaching a certain level of pedigree and success as noted by his peers too
-9:00 - The importance of having patience when producing content, and how content is also a powerful self-reflection tool too
-11:00 - How podcasting can allow for you to have strategic conversations with people
-13:00 - How John’s content strategy has always been to “learn and real in real-time.”
-16:30 - Why brands will increasingly want to connect with podcasts because the listener is receptive to learning, compared to other mediums in a noisy world
-19:00 - Why John wishes that he kept creating content instead of waiting for brands to want to collaborate with him in between branded shows in the past
-20:00 - “starting a company would never come at the expense of creating content, because creating content only amplifies you starting a company, right?”
-24:00 - Why John thinks there is still an incredible opportunity to create content now, particularly with new platforms like Clubhouse and TikTok
-28:00 - Five steps to break into a new industry:
1- throw yourself into a scenario where you’re talking to people who know a lot
2- find someone whom you can feel comfortable sounding like a novice in front of
3- learn the terminology and vernacular
4-internalize these words through experience
5-produce content
(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)
Published Date: 3/11/21