wes Kao
Future Proof Your Marketing Career
Episode Notes (by minute):
-2:30 - The importance of drawing a bigger box for yourself
-3:30 - How to better connect and engage with people over cold-outreach
-5:00 - Why relationship chemistry is so important for collaborators and clients too
-7:30 - How end-to-end marketers need to operate in today’s environment.
-10:00 - The analogy of end-to-end marketing and being a MMA fighter
-11:00 - How Wes knew she was ready to start her own firm when leaving working with Seth Godin and the altMBA team, where she was the Executive Director of
-14:00 - One framework that Wes uses when marketing a product or a person:
1. What’s scarce?
2. What’s your spiky point of view?
3. Where is the gap in value vs. perceived value?
4. Which bucket are you getting put in—and which bucket do you want to be in?
5. How can you turn bugs into features?
-22:30 - Wes shares an example of a turning a bug into a feature regarding some of her client work
-25:00 - The importance of thinking about incentives when talking to your partners, boss, and/or teammates
-30:00 - “Grow where planted. Bloom where planted.”
(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)