NIK Sharma

How To Cold Email Business Leaders

 
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Episode Notes (by minute):

-2:30 - How Nik knew cold email could open up opportunities for him when he was in high school

-7:30 - Two content strategies for sending professional cold emails: 1) addressing pain points or 2) sharing things someone is looking for

-10:30 - How to stand out over email: treat people like a human

-11:30 - The importance of including social proof in your cold email and immediately negating any potential road blocks that the recipient may be thinking

-14:30 - Why an email structure matters and the importance of making it visually appealing to the other person

-15:00 - The story behind Nik emailing Mark Cuban and arranging Mark to be a guest on Morning Brew’s Business Casual podcast

-18:30 - Why direct messaging people on social media platforms can be an effective way to connect with people because people operate out of these platforms

-19:30 - An example of you could use having a social media audience as a way to get attention from business leaders

-20:30 - How Nik became “The DTC Guy” because of a conversation with David Perell and the doors it has opened for him. (DTC = Direct-To-Consumer)

-25:00 - How to apply the DTC framework for finding a job. “I haven't gotten the job through application, and I've never hired through application.”

-31:00 - Why there are always side hustles to be made in an industry. And industry leaders often know what they are.

-34:00 - Two questions to always ask yourself: how can I stand out or do things differently?

(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)

Published Date: 7/8/21