KatYa Stepanov

Surround Yourself with Like-Minded People

 
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Episode Notes (by minute):

-1:30: how Katya has friends with many people while dancing

-5:30: how communities and small businesses like DAYBREAKER inspired Katya on how to bring creative ideas to the market and grow them

-9:00: how The Inheritance Project emerged out of a blog post idea

-12:00: how Katya has been able to grow her business through an emergent strategy by listening to her prospects and creating projects and work WITH them.

-15:30: the importance of facilitators and experience producers to showcase some of their magic or how they do their work when talking to prospects, as opposed to going into “sales mode”

-17:30: “here's so many people that are going to do exactly the same thing that you do, but nobody's going to do it like you”

-20:00: the importance of taking your projects seriously and have creative habits

-25:30: the benefit of telling your story, and to sometimes do it in advance of launching a project

-30:30: to assess and reflect on the stories you are telling others about you and your work. if you are not getting traction, revisit the stories.

(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)

Published Date: 1/27/22