KatYa Stepanov
Surround Yourself with Like-Minded People
Resources For Your Portfolio:
1) Connect with Katya on Instagram
2) See Katya’s website
Episode Notes (by minute):
-1:30: how Katya has friends with many people while dancing
-5:30: how communities and small businesses like DAYBREAKER inspired Katya on how to bring creative ideas to the market and grow them
-9:00: how The Inheritance Project emerged out of a blog post idea
-12:00: how Katya has been able to grow her business through an emergent strategy by listening to her prospects and creating projects and work WITH them.
-15:30: the importance of facilitators and experience producers to showcase some of their magic or how they do their work when talking to prospects, as opposed to going into “sales mode”
-17:30: “here's so many people that are going to do exactly the same thing that you do, but nobody's going to do it like you”
-20:00: the importance of taking your projects seriously and have creative habits
-25:30: the benefit of telling your story, and to sometimes do it in advance of launching a project
-30:30: to assess and reflect on the stories you are telling others about you and your work. if you are not getting traction, revisit the stories.
(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)
Published Date: 1/27/22