Seth Godin

The Practice

 
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Episode Notes (by minute):

-1:30 - How Seth thinks we are in year 0 of podcasting and what it means to be a professional podcaster

-3:30 - What it means to be a Creative podcaster

-5:00 - Tips Seth has for podcast hosts: 1) do more research that anyone else in your category and 2) develop and assert a particular point of view

-7:30 - How identity and habits factor into following a Practice

-8:00 - Seth’s advice for people working a 9-5 and whether they should still ship creative work or not

-10:30 - On building an audience and generating revenue with a podcast:

“Because it turns out the best way to get listeners and then revenue is to do things that aren't designed to get you listeners.”

-11:00 - How in The Practice, Seth states that successful people 1) have a Practice and 2) solve Interesting Problems

-13:00 - Why podcasters should think about why someone should listen to their show compared to ANY OTHER show

-14:00 - How Seth thinks about a Portfolio Career

-17:00 - Why sunk costs can fuel you to keep going

-19:00 - Why successful creatives take leaps

-22:00 - How Seth’s conversations on Brian Koppelman’s The Moment podcast spurred ideas for Seth and helped lead to ideas for The Creative’s Workshop which lead to writing The Practice

-23:00 - The benefits of starting and growing a podcast today and the importance of being specific

(Note: these are quick notes and takeaways by David Nebinski. Please see the episode for more accurate information)